Website and Logo information
This website was originally built by NG Media and is currently supported by Sean Hayford Oleary Design.
Heartfelt logos
Logo downloads are available below:
Circle logo with slogan: Full color
Use: as primary representation, when appearing on a white or light-colored background.
Circle logo with slogan: Gray
Use: for black-and-white printing or where placed adjacent to other grayscale logos.
Circle logo without slogan: Full color
Use: as primary representation, when appearing on a white or light-colored background.
Circle logo without slogan: Gray
Use: for black-and-white printing or where placed adjacent to other grayscale logos.
Text logo with slogan: Full color
Use: when the circle shape is impractical, when appearing on a white or light-colored background.
Text logo with slogan: Gray
Use: when the circle shape is impractical, for black-and-white printing or where placed adjacent to other grayscale logos.
Text logo with slogan: White
Use: when the circle shape is impractical, for dark backgrounds.
Text logo without slogan: Full color
Use: when the circle shape is impractical, when appearing on a white or light-colored background.
Text logo without slogan: Gray
Use: when the circle shape is impractical, for black-and-white printing or where placed adjacent to other grayscale logos.
Text logo without slogan: White
Use: when the circle shape is impractical, for dark backgrounds.
Brand colors
HF Green
#00b2a9
(RGB: 0, 178, 169 — PMS: 326C)
HF Orange
#e75402
(RGB: 231, 84, 2 — PMS: 166C)
HF Green
#a9ad00
(RGB: 251, 170, 25)
HF Gray
#53565a
(RGB: 83, 86, 90 — PMS: 11)
Brand guidance
- Use the circle logo with slogan in full color whenever possible.
- The slogan can be omitted when logo is used at a small size
- The text logo variations should be used only if the height of the primary logo is not suitable for the context, or if appearing alongside other exclusively text-based logos.
- For dark backgrounds, either circle logo is acceptable, or the text logo in white may be used.
- When used online or in digital materials, link the logo to heartfeltonline.com.
- Do not modify the logo, alter colors, use without padding, or box the logo.